News – Page 31 – CNC Machining & Turning, Milling, Metal parts

The future decorative hardware will achieve effective integration with functional hardware.

[Abstract] in accordance with the development of foreign furniture hardware, the future decoration hardware will be effectively integrated with the functional hardware; the furniture hardware is more and more humanized, fully considering the demand of no user; the appearance of intelligent furniture is also going back to improve the requirements of the furniture hardware.
In recent years, the development of the real estate industry has been stable, so the sales volume of the household has increased steadily. As people’s personalization characteristics become more and more obvious, the future of customized furniture is bright. Of course, hardware products will also be equipped with a free ride.

Foreign modern furniture experienced several stages of development, from the 40-50 to a certain scale in 60s. In 70s, it reached the scale effect. In 90s, it was leaps and bounds. In twenty-first Century, the transformation was realized. With the development of furniture design and manufacturing industry, furniture hardware also developed, from the end of nineteenth Century to the first 50 years in twentieth Century, the rise of 60s, the development of the 70-80 years, 90s, and twenty-first Century completed the transcendence. In a sense, the development of furniture hardware is completely the same period as furniture design.

The modern furniture hardware originates from the major changes in the furniture structure brought about by the changes in furniture materials. Artificial plate instead of wood, the original structure mortise tenon structure is no longer suitable for structural connection of new materials, and requires new structural connection. After the Second World War, the research on the utilization of new materials, man-made boards, on furniture, took the lead in Germany. At the same time, the research on modular manufacturing of furniture has also begun. The “32mm” manufacturing system creates conditions for the realization of social production of parts and components, and provides technical support for “spare parts supply and on-site assembly”.

The transformation of man-made boards instead of wood is the key to the production of modern furniture hardware. The development of modern furniture hardware can be divided into five stages: germination, rise, development, take-off, transformation, and transcendence. According to the development of foreign furniture hardware, the future decoration hardware will be effectively integrated with the functional hardware; the furniture hardware is more and more humanized, fully considering the demand of no user; the appearance of intelligent furniture is also going back to improve the requirements of furniture hardware.

Development trend of cabinet hardware: usher in large-scale

[Abstract] the next few years will be the high-speed shock period of the hardware industry. The direct consequence of this high speed shock is that the polarization trend in the brand camp of the hardware cabinet is expanding at present. It is estimated that the hardware enterprises that can really survive in the market in the next few years are definitely not that many.
The capital operation in the industry will become more active, and the cooperation among enterprises will be significantly strengthened.

In the context of global competition, industrial capital is another theme of the industry in order to gain a favorable competitive position and enhance competitiveness. In 2004, SUPOR and Vatti were listed on the market, and Hongbao was also working hard for the market. The operation of Vanward’s capital market would not stop because of the failure of the restructuring of Guangdong and Maya. From the perspective of capital, the current main feature is that the expansion of capital is intensifying. From the perspective of competition behavior, the cooperation of resource sharing among enterprises is increasing.

The polarization of enterprises will be further exacerbated

The next few years will be the high-speed shock period of the hardware industry. The direct consequence of this high speed shock is the expansion of polarization in the current brand camp of hardware cabinet. It is estimated that the hardware enterprises that can really survive in the market in the next few years are definitely not that many. But this high-speed oscillation in hardware industry will bring huge opportunities, and the result of turbulence will make the operation of the market more rational.

Competition between sales channels is increasingly fierce

Because of the oversupply of domestic hardware cabinet products and the increase of quality pressure, the marketing channel has become one of the key competitive factors, and the competition for channels is becoming increasingly fierce. On the one hand, the kitchen manufacturers have strengthened the control of the retail terminal, and strive to reduce the sales link, save the sales cost, make the sales channel develop to the specialized direction, and develop the enterprise sales model towards the diversified market.

On the other hand, the trend of the development of the sales industry has increased the status of large household electrical appliances chain stores, increased the control ability of the industry, and led to the price competition dominated by the manufacturers before. Large retailers, with their wide market coverage, procurement scale and cost advantages, will increase the control capacity of the production enterprises in terms of product pricing and delivery. At the same time, the requirements of the international market for China’s hardware products will also gradually develop and change, the quality, packaging, supply period of Chinese products will have higher requirements, and even gradually extend to the production process and product research and development, product and environmental protection, energy resources, the humanities environment.

The development of the three line market in wooden door hardware industry is the trend of the times.

Abstract] as a large number of consumers in first and second tier cities transfer to the three line city, the demand for wooden door hardware products will increase gradually in three line cities, and the three line market will gradually become mature.
In recent years, the rapid development of wooden door hardware industry has brought unlimited business opportunities to the market. Who says hardware is the metal of the dead board board and the hardware element in the commodity, it will also be a fashion for the goods to appear on the horse. With the rising prices, China’s wood door products and raw materials are also improving.

When wooden door hardware profits were gradually compressed, many businessmen realized the seriousness of the problem. If we want to develop in the long run, we must re select the new market. Against this background, it is inevitable to choose the three line city as a safe haven.

Gradually introduce the market mainstream to the three line Market

The construction of the professional market of the pan household industry has gradually developed from the first tier cities and the second tier cities to the three tier cities, and developed from the economically developed areas to the non developed areas. On the current situation, the first and second tier cities have invested heavily in the wooden door hardware market, and the pace of transformation and upgrading is relatively fast. By contrast, the size of the three line city’s wooden door hardware market is much smaller. Because the market size of the first and second line cities is large, the impact of the region is wide and the impact of the original market pattern is strong, it is more difficult for the three line city to reestablish a market structure with its own center.

However, the number of home building materials market in many first and second tier cities is not high, but most of them are comprehensive market, and there is no professional and characteristic business model. Such a situation can easily lead to disorder competition in the industry and restrict the development of the industry. In recent years, traditional hardware stores are uneven in operation, and there are many problems in product quality and after-sales service. After a lot of integration, hardware brand stores have begun to appear in the first and second tier cities, and have developed towards the three tier cities. This marks the emergence of a more high-end and better sales system in the hardware industry, laying a good foundation for the development of the hardware industry in the three tier cities.

At the same time, some three line cities are favored by local businesses. Although they have no gorgeous “packaging”, they are extraordinarily active and free in the vast three metal market. No “head break” disputes, off the “noble”, more than a few indigenous “childishness”, quite a young calf is not afraid of the potential of the tiger, emanating a powerful attraction, the market mainstream gradually introduced to the three line market.

The hardware merchants of the three line city are getting into the right track

The hardware industry is different from other building materials industry. Its products range from screws to locks, from pipes to steel products. At present, the development of wooden door hardware market in the first and second tier cities is relatively mature and has a considerable scale of hardware operation.

And the development of wooden doors and hardware market in three tier cities is lagging behind. With the development of the three tier cities, many three tier cities have gradually entered the right track, and then seek diversified channels. However, in many businesses “active agent”, “create Facade” process, there are still a lot of wooden door merchants sales channels are still very closed, stagnated in the traditional way of sales. For example, now the Internet era, Internet marketing has gradually been adopted by large businesses, but many small and medium-sized businesses have not considered it. The closure of the channel has led to the loss of many opportunities for new customers. Self reliance has weakened the ability of these small and medium-sized businesses to resist market risks. Once the market environment changes, they are most vulnerable to shocks. Therefore, to expand sales channels and fine operation of channels is a top priority for many small and medium-sized wooden doors and hardware businesses.

With the spread of the international financial crisis from the virtual economy to the real economy, the export of our foreign trade has been greatly affected and impacted by foreign markets, and many hardware businesses are shrinking rapidly, and the production and operation are facing serious difficulties.

With the development of the three line cities in China, the development of the three line market in the wooden door hardware industry is the trend of the times. With a large number of first and second city consumers to transfer to the three line city, three line cities for wooden door hardware products will gradually increase, the three line market will gradually mature. Hardware merchants should grasp the good opportunity for the rise of the three line cities, find the foothold in the three line market, stabilize the camp, and then chart the development.

Boldly promise service to serve the market with service

Today, the wooden door hardware market is not short of good products, nor lack of market space. What is most lacking is commitment. Commitment is a social responsibility and a social mission. In the market economic environment which is in the first place, if the enterprise dare to promise boldly, it will attract more attention, and the service can be followed up effectively, it will win the approval of the consumers, and the opening channels will be a natural way to establish the monopoly stores, and a guarantee for the consumers will make the market wider.

The development trend of bathroom hardware is to establish standardization

[Abstract] for years, the bathroom hardware enterprises have adopted the custom-made non standard production and marketing mode, which are basically made by hand, and the pure handmade form is not assembly line, and the production can not be standardized.
Distribution is the base of development

Distribution is a strong brand of bathroom hardware enterprise brand must be a strong way, bathroom hardware in the domestic development process is relatively short, and the non standard production of bathroom hardware, also restricted the distribution of bathroom hardware enterprise distribution speed, so the number of dealers and high quality, who can win the market.

Analysis on the distribution pattern of the development of China’s bathroom hardware

Distribution network layout design should consider the length and width of the channel. Exclusive distribution is the narrowest form of distribution channel. It refers to the choice of only one dealer or agent in a certain area and a certain time to grant exclusive management. The channel length refers to the number of channel times required for the goal of the completion of the enterprise. Eyes. The building materials industry generally chooses a flat channel for exclusive distribution, which is more suitable for the exclusive distribution in the developed provinces. The provinces in the less developed provinces are distributed exclusively by provincial agents, so the distributors have a strong sense of responsibility and enthusiasm, and less channel conflicts occur, so as to manage and concentrate resources to do a good job of brand.

Standardization is the inevitable trend of development

For many years, bathroom hardware enterprises have been using the custom-made non standard production and marketing mode, which are basically made by hand, and the pure handmade form is not assembly line, and it can not be standardized. As a result of no standardization, a door hole size one specification, very clever and very scattered, do a lot of ring in the process, the chance of a lot of mistakes, a little careless, we should all waste. At present, the sanitary ware orders exported to abroad are all standard bathroom hardware, and dozens of containers have one or two specifications.

Insiders said that the standard bathroom hardware ensures product quality while minimizing the decoration cycle. Standardized products can improve efficiency and make factory production more orderly, ensuring that products can compete better in brand marketing.

Analysts pointed out that China’s bathroom hardware market is a big cake, but also the last piece of cake in wood products. Whether it is hot commercial housing or large-scale construction of affordable housing, as long as it is hardcover repair room, must be standardized bathroom hardware products to decorate. Standardization is the inevitable trend of the development of bathroom hardware.

The trend of network customization is obvious

As the security and privacy guarantee of the family, the importance of the door is self-evident, and there is also one of the most expressive ornaments of the indoor stereoscopic effect, which can properly reflect the taste of home decoration and the aesthetic tendency of people. With the improvement of material living standards, life tastes are constantly improving and personality is constantly highlighted.

In the whole interior decoration, the door is one of the elements of extensive and profound Chinese culture. The high level consumer likes to customize more and more. The bathroom hardware manufacturers, I know, are getting more and more old and carved pieces of hardware. To make niche market, we must make use of the Internet. The same is true for bathroom hardware, because it can solve both the cost of distribution, the cost of opening a shop, and the individual needs. 10% of the home furnishings industry has a large space for development, and will grow at 20%. Customization is not just home, but also flooring, doors and so on.

RC Monster Truck

Note: this column is written by Mr. Bamboo, founder of RCFans. All the articles are published in the magazine named Car and Driver, which can be purchased in the book newsstands all over China. If anyone reprints the article in this column, it must be licensed by the original author Bamboo and “famous car”. Otherwise, any reprint and reference are embezzled.

In the Transformers 2, there is a robot that collects information and is called “Wheelie” for unlocking work. He will become a remote control model car after it is deformed, and the remote model car is not a fictional plot of the film, and it does exist in the real world with the big tyres. Live vehicle type big foot remote control model car (short: big car, or RC Monster Truck)!

I believe you have seen the “monster wagons” of the United States on television to squash the small bridge cars or leap the number of cars. In fact, this time we introduced the big foot remote control model car (hereinafter referred to as the big foot car) is made by the American “monster truck” as the prototype. The madness of the remote control cart is no less than the “monster truck”. It can even make a more difficult and exaggerated move. The remote control big foot car is not picky to the road, the mud ground, the grass, the sand, the flat road and so on all kinds of pavement big foot car can be easy to face, fly earth slope, rock climbing, 360 degrees in the air after the landing big foot car master, known as the remote control model car in the “multifaceted”! In addition to strong road adaptability, the speedway has no weakness in the acceleration of straight lines. The high-performance remote control Bigfoot can break through 75 kilometers / hour. The acceleration is even more amazing. The acceleration of 0-75 km / h can be completed within 3 seconds. Absolutely can let the streets of the car can not catch up!

As the name suggests, “big foot” is the meaning of big wheels, and the remote control vehicle with big wheels has strong performance. In addition, the big foot car is agile, flexible, with the sturdy frame of the big foot car, the efficient hydraulic shock absorber, the big torque power equipment, even if it is a leap 70 degrees slope or wading over the barrier big foot can also be done easily! No wonder the US military has to use remote control Bigfoot to undertake investigation. The big foot remote control model car can be divided into two types of electric and oil big feet according to the power source. The proportion of the more popular big foot cars is 1/8. Most of the domestic mainstream cars are imported products, such as the HPI Savage series, the TRAXXAS series and the Team Losi series, all have a large number of fans. Every week at the end of the week, the big foot car fans will gather in Together, carry out activities.
I believe you have seen the “monster wagons” of the United States on television to squash the small bridge cars or leap the number of cars. In fact, this time we introduced the big foot remote control model car (hereinafter referred to as the big foot car) is made by the American “monster truck” as the prototype. The madness of the remote control cart is no less than the “monster truck”. It can even make a more difficult and exaggerated move. The remote control big foot car is not picky to the road, the mud ground, the grass, the sand, the flat road and so on all kinds of pavement big foot car can be easy to face, fly earth slope, rock climbing, 360 degrees in the air after the landing big foot car master, known as the remote control model car in the “multifaceted”! In addition to strong road adaptability, the speedway has no weakness in the acceleration of straight lines. The high-performance remote control Bigfoot can break through 75 kilometers / hour. The acceleration is even more amazing. The acceleration of 0-75 km / h can be completed within 3 seconds. Absolutely can let the streets of the car can not catch up!

Compared to other remote model cars, big feet can be said to be the most free, freest and most indulgent. Players can run on the meadow, challenge the limits of the muddy road, and even the players take the big foot car to the extreme sports ground and the X-Game lovers. Put the big foot car in the car tail box, where to play where to play, the big foot car brings you not only the stimulation of the remote control car, but also the wonderful experience of unrestrained and comfortable, can relieve the pressure of the busy work of modern people!

Some brushless related knowledge and common RC car Brushless

With the decline of brushless prices and the rise of domestic brushless, the brushless era is getting closer to our RC model players, but there are also a lot of people who don’t know much about the brushless.

One, what is brushless?
The so-called brushless, that is, no carbon brush, is used to distinguish from the general brush motor.

The conventional motor, that is, the brush, is usually fixed to the motor, using the motor cover and the motor, fixed the rotor of the winding (usually 3 wings), and then through the brush and the rotor head contact, the conductance to the rotor, producing a mutually exclusive magnetic field, so that the rotor rotates.

Without brush, the permanent magnet magnet is made into the rotor, and the winding of the coil can be changed without brush, and the change of the magnetic field of the coil can be changed to drive the rotor to rotate.

As a result, the brushless motor needs 3 wires to connect to the motor, because it needs to adjust the magnetic field of the coil, and the brush motor only needs 2 lines to the motor, because the rotor’s magnetic field is automatically converted when the rotor rotates. Therefore, there are brushes, not brushless; brushless electricity can not generally use brush, but also some brushless power can support the brush motor, the specific reference to the parameters of electrical adjustment.

Two, what is inner rotor brushless and outer rotor brushless?

The so-called inner rotor, is the coil around the motor outside, the rotor into a bar, fixed in the motor, is the inner rotor brushless motor, see GTB motor.

While the outer rotor is placed inside the coil winding, the magnet is made into a special shape and rotated around the inner coil on the outside. There are many examples. Just like the fan inside the computer, the outer rotor is brushless.

Our car brushless motor, usually the inner rotor brushless motor, does not require a special torque, high speed; and the outer rotor is especially suitable for the aircraft, the torque is large, especially suitable for the needs of 3D flight.

Add a small point, on the motor angle problem, whether there is brush or brush, there is an angle problem, can refer to this post: http://bbs.rcfans.com/viewthread.php? Tid=98030

Three, what is the KV value? What is the number of T? What is R?

Brushless parameters are generally marked with KV values. The KV value is the speed indicator of brushless motor, which means the value of motor speed increases with increasing 1V voltage.

For example, 4000KV brushless, loading the general car with lithium 8V around, the speed of 4000*8=32000 turn (23T brushes about this speed), so the current competition allows the 4000kv brushless and 23T in the same game.

Like the brush motor, the value of the coil winding is T, or R (NOVAK is expressed by R, and many others are represented by T). Generally, the number of brushless T (or R) is equivalent to that of 2 times the number of brushes. For example, 3.5T brushes are equivalent to 7T brushes (specific principles and why no brush often has “.5T” T before Himalaya brothers explained in a post in the trolley area, I forgot the title of the placard, and now it cannot be searched out).

The same brand, the T number and the KV value are generally fixed, unless the manufacturer improves, and different brands, the T number and the KV value is not necessarily linked, such as LRP 3.5T is more than 9000 KV, and NOVAK 3.5R is more than 10000 KV. I think the main difference between the output power and the power of the motor is that the speed will not be very different. This is what physics teaches. In fact, I haven’t compared it.

Vehicle brushless system, I recommend a gentle way to play more, RV with 2S lithium battery is good, even 4000kv, speed is also good. If two people play with a trolley, 23T will continue to fight for 10 minutes. 11.1V voltage is not very suitable for use in the car, blindly increasing the voltage to improve the speed of brushless motor, although it may make the car’s tail speed high, but not to improve the technology and speed of the loop, we are not just to run straight to the straight line right? In fact, I don’t like the way to sacrifice everything for a straight line. Driving technology is not good, the faster the speed, the faster the loss, the longer the car repair, the higher the cost.

Four. Brushless and brushless Brushless

Quote Comrade JOVI’s original saying: “brushless electric modulation must know the current position of the rotor before it can output the appropriate current to drive the motor. The sense is to sense the rotor’s current position (phase) by inductor mounted on the motor. Without sense, there is no inductor, and the electric current depends on the power line to judge the rotor phase. (see http://bbs.rcfans.com/viewthread.php? Tid=112452 for details)

There is a sense of phase, so the linear is much better than no sense of sense. All the players who have no sense of feeling are well aware that the usual brushless start is less linear and even a bit more violent, but there are some non sense linearity, such as the homemade wolves series non sense series, and the other NOVATECH products in China. Cards, according to friends who work in the KYOSHO plant, low speed linearity is

How to look at the auto parts industry？

The market has great potential and strong post – development. The following contents will not have any data support, but I will give my personal opinion based on my experience in the industry. The auto parts industry is the post market of the automobile, which is equivalent to the house needs decoration. The normal life of each vehicle is at least 10 years, and the more maintenance the vehicle runs, the more constant it is. The car popularity rate is obvious to all, after nearly 10 years of growth and precipitation, the car factory for the Chinese market for the development of a very large number of vehicles, 2 year of a small change of 4 years and more and more functional subdivision positioning has been the car factory in response to the market instinct, this is also the consumer happy to see. Of course, some people are happy and sad. Of course, the consumers are happy. For the car factory, it is called the explosive product, and it can not be sold as a strategic product (partner). For parts manufacturers, they love to hate, the good sales model is large but the profit is not good but stable (the parts of this type are very competitive in the bidding), the cost of bad sale is difficult to recover, and the accounts are not good (the parts manufacturers with insufficient cash flow do not like to receive the OEM order). It is more difficult for auto parts distribution (especially wholesale). The result may be this: the manufacturer keeps the blanks in the new car parts and keeps the stock pressure on the distribution in order to recover the cost of the development. But the result is bad for both sides, which has proved that funds have been seriously eroded and the money can not be recovered smoothly (triangle debt you know). All that is said is that we want to emphasize the joy and sorrow brought by the rapid popularization of vehicles to the auto parts industry. The more resources, the higher the demand for management. But the development of auto parts industry is more chaotic. The early auto industry can run a lot, but the current industry needs to be careful and calculate every money, because the money is calculated, not a pile of goods.

What industry is auto parts

Auto parts are the manufacturing industry.

See below:

Manufacturing industry refers to the manufacturing resources (materials, energy, equipment, tools, funds, technology, information and manpower), according to the market requirements, through the manufacturing process, into the use and use of large tools, industrial products and consumer products industry.

Manufacturing industry directly reflects the productivity level of a country and is an important factor to distinguish between developing and developed countries. Manufacturing industry occupies an important share in the national economy of the developed world (developed countries).

According to the material form used in production, the manufacturing industry can be divided into discrete manufacturing and process manufacturing.

The manufacturing industry includes: product manufacturing, design, raw material procurement, warehousing and transportation, order processing, wholesale operation and retail. Assembly and installation activities of machinery and equipment for product sales in enterprises (units) which are mainly engaged in product manufacturing.

Main classification of folding

01 agricultural and sideline food processing industry

02 food manufacturing industry

03 wine, beverage and refined tea manufacturing industry

04 tobacco products industry

05 textile industry

06 textile clothing and clothing industry

07 leather, fur, feathers and their products and footwear industry

08 wood processing and wood, bamboo, rattan, brown and grass products industry

09 furniture manufacturing industry

10 paper and paper products industry

11 printing and recording media reproduction industry

12 manufacturing of culture, education, industry, sports and entertainment products.

13 petroleum processing, coking and nuclear fuel processing industry

14 chemical raw materials and chemical products manufacturing industry

15 pharmaceutical manufacturing industry

16 chemical fiber manufacturing industry

17 Rubber and plastic products industry

18 non-metallic mineral products industry

19 ferrous metal smelting and calendering industry

20 nonferrous metal smelting and calendering processing industry

21 metal products industry

22 general equipment manufacturing industry

23 special equipment manufacturing industry

24 automobile manufacturing industry

25 manufacturing of railways, ships, aerospace and other transport equipment.

26 electrical machinery and equipment manufacturing

27 computer, telecommunications and other electronic equipment manufacturing industry

28 instrument manufacturing industry

29 other manufacturing industries

30 comprehensive utilization of waste resources

31 repair industry of metal products, machinery and equipment

New advantages of traditional hardware industry

According to customs statistics, the total import and export volume of China’s hardware industry reached 128 billion 20 million US dollars in 2017. Among them, the total import and export of three traditional industries, such as building hardware, tool hardware and daily hardware, reached 42 billion 233 million dollars, 23 billion 190 million US dollars and 16 billion 444 million US dollars respectively. In the hardware eleven categories of commodities, they accounted for 64% of the total import and export of the hardware industry. Data show that the import and export growth of hardware three traditional industries also reached 11.25%, 10.73% and 3.50% respectively, showing a trend of “stabilization to better”. With the growth of the world economy and the improvement of the domestic economy, the traditional hardware industry will meet the opportunity of change. It is expected to achieve great leap forward in the aspects of structural optimization, technological innovation and quality improvement.

Both import and export data have been restored to positive growth

The data show that in 2017, the construction hardware industry completed the total export volume of 29 billion 974 million US dollars, up 11.49% and 23.9 percentage points from the same period last year, and completed the total import amount of 12 billion 259 million US dollars, a year-on-year increase of 10.65%. The tool hardware industry has completed the total export volume of 16 billion 219 million US dollars, up 14.26% from the previous year. The growth rate is compared to the previous year. In the same period, 15.15 percentage points increased, and the total amount of imports was 6 billion 971 million US dollars. The growth rate increased by 3.29% and 0.46 percentage points over the same period. The daily hardware industry has completed the total export volume of 15 billion 344 million US dollars, up 2.71% from the same period last year, and increased by 5.96 percentage points from the same period of last year. The total import amount is 1 billion 100 million US dollars, up 1 from the same year. 5.94%. The growth rate increased by 12.84 percentage points over the same period last year.

According to monthly data analysis, the import and export of the three traditional hardware industries showed a steady upward trend throughout the year, and the average level in the second half of the year was obviously higher than that in the first half year. From the way of trade, the proportion of the general trade mode of the building hardware industry and the tool hardware industry is increasing, and the growth rate is over 10%. This will help the enterprises to increase the value-added of the export, improve the profit of the enterprises, and further optimize the trade structure of the industry; the speed of the daily hardware industry is the lowest in the eleven major commodities of the hardware. It’s only 2.47%.

From the trade object, the object of trade is more diversified, in the consolidation of the United States and the European Union, Japan and other traditional markets at the same time, exports to Brazil, India, Russia, South Africa and other “BRIC countries” and “The Belt and Road” many countries along to achieve rapid growth.

It is worth noting that, from the import and export price comparison, the average import price of most of the products is higher than the export average, except for the drilling tools (with cermets) for the hardware of the daily hardware. Among them, the average price of the imported lighter, diamond drilling tools, barber equipment, sawing parts, drilling tools, flashlights and other lighting appliances is more than 10 times the average export price. Improving the added value of products as soon as possible is still the direction of the industry’s overall efforts.

Traditional industries still face challenges

Although the three major traditional hardware industries have made more satisfactory answers in trade in 2017, the challenges facing the industry still remain, and we need to accelerate the pace of transformation and upgrading and structural adjustment in the face of a fierce market competition.

First of all, with the disappearance of demographic dividend, the low cost competitive advantage of enterprises is gradually disappearing. Second, trade friction has become the norm and trade frictions are diversified because of over reliance on exports. Third, the appreciation of the renminbi in major trading countries also has an impact on import and export trade.

Despite the challenges, the traditional hardware industry has been promoted in a full range of cruel competition for many years, and the overall compression ability of the industry is more powerful than that in the past. Under the guidance of national policies, it is expected to break through the bottleneck and enter a new realm of development.

The policy leads the traditional industry to take off

With the introduction of several opinions of the general office of the State Council on creating a good market environment for the special action of “three products” in the consumer goods industry, the hardware industry has carried out a series of achievements in improving quality, brand and efficiency. The World Bank expects global economic growth to rise to 2.9% from 2.7% in 2017, with the international monetary fund raising its global economic growth expectations by 0.1 percentage points to 3.7%, with the International Monetary Fund up to 0.1 percentage points up to 3.7%. The traditional hardware industry will usher in a new round of high quality growth this year, and will lay a more solid foundation for future development.

Marketing mode of hardware for doors

In recent years, the competition in the hardware market is becoming increasingly fierce, and the drawbacks of traditional sales channels are gradually exposed. In order to gain a dominant position in the competition, the hardware enterprises actively explore new marketing models, and the promotion of the Internet, the sales channels of the hardware industry are increasingly diversified. This is a good thing. The hardware enterprises can effectively integrate the advantages of various channels, and then borrow their strength to avoid various kinds of risks effectively.
Marketing methods:
First, store operation: high cost and high dependence
In recent years, hardware sales channels are still concentrated in stores, and hardware companies with certain strength and reputation have accelerated the pace of entering large stores. People in the industry believe that the choice of brand hardware in the brand store door stores, on the one hand, want to use the strong appeal to build their own brand influence; on the other hand, it also takes into account the market environment, marketing and service system and so on easy business operation.
However, with the increasing rents of stores and the continuous opening of stores, the cost of raw materials and logistics is also increasing. The rising cost brings the high cost of hardware industry channels. In the relationship between hardware and stores, enterprises can not help but rely on a number of helplessness.
Two, private shop: Economic and human cost increase
In recent years, more and more hardware enterprises focus on the operation and management of independent stores. The chairman of a hardware brand said: first, the standard store is to enhance the service platform, and the two is to restrain the bad behavior of the stores through the unified price system.
Through unified system quality assurance, after sale service unified standard, as well as the common concern and supervision of the public, this is the store mode we want to build.
As a matter of fact, the opportunity and adjustment of the self run shop mode coexist, the development of the self run shop is like a double-edged sword. The economic and human cost of the channel of the self run shop will also become an important factor to test the development of the enterprise.
In today’s society, the cost of human resources for a store is also increasing. Similarly, the support and training for each store is also an important input in cost. The higher the cost of unit number and the higher the cost of unit sale, it seems to be a vicious circle of channel.
Three, tooling channels: the money needs to be prudent
The commercial housing of many cities is changing from rough housing to refined decoration.
The proportion of hardware products in refined decoration projects is increasing. Construction projects have become a very important channel to promote hardware products.
Four, e-commerce channels: both advantages and disadvantages are half innovative and breakthrough
In the treatment of emerging e-commerce channels, some hardware enterprises think that the performance of e-commerce is relatively poor, material, details, installation effect and so on can not be displayed, the whole hardware business e-commerce has this limitation.
Others believe that the electricity supplier must be a new business model in the future.
The channel chain, like the flow of water, flows from the distributor to the terminal and eventually flows to the consumer. It is always in line with the direction of future development to grasp the current consumption habits of consumers.
Many hardware companies began to test the water business channel, but at present no one has explored a suitable method and mode for development.
Future hardware companies should also explore more models, including ways of expression. Efforts should be made to break through the limitations of the exhibition so as to achieve certain breakthroughs in the way of expression of e-commerce system.
The diversification of the marketing model has further promoted the growing competitive development of the channel cost and the homogenized products, and weakened the competitiveness of the hardware enterprises in the terminal market. Therefore, the importance of the channel construction is becoming increasingly apparent. The new direction of the transformation of hardware enterprises.