As soon as the machining center is launched, it is welcomed by the industry users. After ten years of rapid development, the vertical machining center industry in China has over expanded the market, and the situation of oversupply has intensified the competition among enterprises.
According to the survey of factory stores, a famous vertical e-commerce platform in China, there are thousands of vertical machining center manufacturers in China, most of which are small and medium-sized enterprises. Most of them have no funds for R & D and produce almost the same products. Because of this, the competition among peers is more fierce, and the price war is the main one. In the face of price competition, manufacturers will lose market share or profits no matter whether they adopt the method of “you lower and I lower” or stick to the price.
Is there no way for vertical machining center enterprises
Of course not. The person in charge of the machine tool factory said in an interview with the media a few days ago that e-commerce is the only way out for enterprises in the current situation. Indeed, industry experts agree. E-commerce can be favored by enterprises mainly because of the following factors:
- Low promotion cost
Compared with the cost of traditional exhibitions, magazines, newspapers and TV promotion, the cost of e-commerce is nothing. Take the widely acclaimed pay per effect mode of machine tool factory stores as an example. The way of no transaction and no charge has saved a lot of money for many enterprises. This mode has attracted a large number of international brands of machine tools. Mazak and Doosan have settled in. What are you waiting for!
- Not limited by time and space
Processing center manufacturers can conduct e-commerce without the limitation of time and space.
- Higher profits from direct sales of manufacturers
Generally speaking, manufacturers mainly sell vertical machining centers through agents, and a large part of product profits are taken away by middlemen. If we can get rid of the agent link and realize the direct sales of manufacturers, the manufacturers can directly face the users of vertical machining center and naturally enjoy all profits. The suppliers in the machine tool shop are all real machine tool manufacturers. The direct selling mode ensures that the vertical machining center suppliers can enjoy the most profits.
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