With the strong appeal of many cartoons, characters and car images in children, and the strong protection of intellectual property rights, in many developed countries, authorized toys occupy an important market share. In the United States, Australia, the United Kingdom, Italy and France, the market share of the authorized toys is 27%, 27%, and 2 respectively. 5%, 24% and 19%.
Market situation and development trend of automobile model
(1) the global car model market has huge capacity and accelerated growth.
Since 2004, the global automobile model market has shown a strong trend of rise. In 2005, the sales revenue of the global automobile model reached 39 billion 900 million yuan, up 12.74% from the previous year. By the end of 2007, the car model realized sales of 55 billion 600 million yuan, up 19.17% compared to the same period, and increased by 6.4 percentage points compared to 2005. Judging from the current sales situation, it is estimated that the sales of automotive model products will exceed 100 billion yuan by 2010, and there will be great room for development in the future.
Global automotive model market situation and development trend (unit: billion yuan)
Source: China Market Research Center
(2) the developed countries such as the United States, the European Union and Japan are still the main market of automobile models, and their growth momentum is stable.
From the United States, the European Union, Japan and other developed countries in 2006, the total amount of automobile model consumption, the same as the toy market, these countries and regions are still the main market of automobile model consumption, and the average consumption of the car model is more than 3~6.
Per capita consumption of automobile model products in major developed countries in 2006
different countries
Total car model consumption (million)
Population (millions of people)
Per capita consumption (with)
U.S.A
One thousand nine hundred and forty
Two hundred and ninety
Six point six eight
Japan
Five hundred and eighty-five
One hundred and twenty-seven
Four point six zero
European Union
One thousand six hundred and sixty-seven
Three hundred and eighty
Four point three eight
Canada
One hundred and twenty-two
Thirty-two
Three point eight zero
Australia
Seventy-two
Twenty
Three point six five
From the sales statistics of the European car model market, the growth in 2007 was significant, the strongest growth came from Spain, 18%, France, 10%, Britain 9%, Italy 6% and Germany 3%.
As a European Union country, France has a rich historical background. As early as the car model rose, car fans began to collect the car model. Today, the number of fan model Tibetan friends has reached about one million people. Each model enthusiast collects a lot of models and proportions of car models. Some model enthusiasts collect car models. Thousands of cars. The French model enthusiasts spanned two ages from teenagers to adults, laying the foundation for the development of the French car model market. Compared with the toy structure in the French market in 2006, the proportion of the reduction mode increased rapidly, and the car model rose rapidly, with an increase of 10%.
The car model became the fastest growing adult toy in Britain in 2007. There was a large group of car model enthusiasts in Britain. The car model was not only loved by adults in Britain, but also loved by many teenagers. Car models in the UK market mainly come from imports. Asia is the main source area, and a small number of products come from the European continent.
In Europe and Japan, in addition to the collector of car models and the related clubs, there are regularly published books with rich content and fine print, and provide service opportunities for people to see and change the results of others. In Hongkong, there are more than 100 big and small car model stores, basically a car model shop to buy a type of car, the classification is very fine, indicating that the model market is very mature. In New Zealand, the size of some car model stores is different from the 4S stores in China. According to the model and proportion, the annual turnover is tens of millions, with tens of thousands of members.
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